MyBillBook
THE CHALLENGE
In 2019, I joined FloBiz as the first and only designer at a critical inflection point. The company was pivoting from Koinex, India's largest crypto exchange that had been shut down due to government regulations, to the invoicing and inventory management space to serve millions of small business owners across India. The challenge was immense. This wasn't just building a product, it was rebuilding a company from scratch with a completely different business model and user base. There was no brand, no design language, no user experience strategy. I had to build everything from the logo to the entire user experience, establish design as a strategic function, and create systems that could scale across retail, manufacturing, and services while the company grew from 1M to 5M+ users.
WHAT I DID
Defined the entire user experience from scratch! Created the logo and brand identity that later appeared as ICC cricket tournament sponsor, reaching millions across India. Built 3 design verticals, namely Marketing design, Growth design, and Product design. Hired 10+ designers, establishing hiring frameworks and processes. Contributed to pitch decks that helped raise $13M ($3M Seed + $10M Series A from Elevation Capital, GreenOaks, BEENEXT). Created a multi-vertical design strategy that reduced Mean Time to Discovery by 93%. Designed flexible patterns adapting to retail, manufacturing, and services, entering new verticals in weeks instead of months. Redesigned the product from basic billing app to comprehensive business platform covering inventory, GST compliance, payments, and analytics, resulting in 4.7 Google Play Store rating from 5M+ users. Established design operations across all verticals. Created design systems, documentation standards, and critique rituals that maintained consistency while enabling the company's successful transition from crypto to a profitable fintech startup.
Role
Founding Product Designer
Year
2019 - 2021
